https://www.skinney.design/varoom daily 0.75 2025-10-01 https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1623989426879-JGYT7DSXZ8ZV2WOO2PSF/Step-3_1024x576.jpg Varoom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1623990303065-KJRB5UFDFFXEI4Y06E7O/Step-4_1024x576.jpg Varoom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1623988623377-G9IHNO70WQ9AEMT4W1VI/Step-1_1024x576.jpg Varoom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1623989089877-F21IFWGK3I1RRLTOXPLT/Step-2_1024x327.jpg Varoom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1623987282012-YWUPLAFDL9WQPR8DI1ZZ/Screen+Shot+2021-05-24+at+7.31.51+PM.png Varoom - Foundations for the user persona: 39% said they call a family member or a friend 24% said they use a search engine 19% said they panic or pretend the problem doesn’t exist. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1623986818088-WC64XCJDOOSQBCF0EFXU/Screen+Shot+2021-05-24+at+7.30.59+PM.png Varoom - 60% of respondents ranked themselves between 1-2. 60% of respondents ranked themselves between 1-2. This corroborated my previous findings and seemed to directly relate to anxiety levels. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1624051851694-F0WA4JTS9G2TOMZT334U/User-Flows_Varoom_1920x1080.jpg Varoom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1624051800315-KS6M8UXRVNPVXKRG1DK9/User-Flow-Key_Varoom_1920x137.jpg Varoom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1624047808960-JKT60KBXN68ACP5N7MXN/Ideation-1_1024x280.jpg Varoom - Make it stand out Mapping out “trust builders” • Exploring possible features • Fleshing out the direct messaging feature https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1624048442703-H468RN2DUN3LLA809QLO/Ideation-2_280x465.jpg Varoom - Overcoming a Gap Sketching revealed the biggest challenge: this wasn’t just a B2C product for motorists—it also required a B2B layer to bring shops on board. Features like direct scheduling and messaging depended on that connection, but resource and time limits prevented me from digging into the business side. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1624052537913-YLVGZGHR7E55AWPDH939/_Sketch_services.jpg Varoom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1624052578844-E6Y9JANQKHMAKU6PZNJD/_Sketch_menu-tabs.jpg Varoom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1624055929091-4K5JQ3ZVB89MP3S9T6KO/_Diagnostics.jpg Varoom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1624052443430-OF8JG8VBU5YQSLQ97OD8/_Sketch_onboarding.jpg Varoom - Make it stand out Mapping out “trust builders” • Exploring possible features • Fleshing out the direct messaging feature https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1624055817752-DIPVKTX04RA1U1544P35/_Search-feature.jpg Varoom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1624055685947-LPTPZTQBU92FC9VPSU4O/_Menu-Tabs.jpg Varoom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1624055885283-MHSVHFLMA106R58U30ZH/_Services.jpg Varoom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1624055636736-ATN4HT3TR04UHJ4KPIS6/_Onboarding.jpg Varoom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1624060002493-O7EAXJN4IH2H9L2EXWA7/__All-Services.jpg Varoom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1624060260074-T0I4FGM0H9ZEY1UI0WB5/__Onboarding.jpg Varoom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1624060029873-IMK94QAN88D67RIQFAQS/__Search-Feature.jpg Varoom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1624060155897-2YQP02Y3VVAG4ZBN8Q1T/__Diagnostics.jpg Varoom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1624059740724-OIAUJDQEYP1EBXOEU7SP/__Popular-Services.jpg Varoom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1624060126301-VA17J54X88UYOO295J5T/__Info-Tab.jpg Varoom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1624060276356-E8F8CJN60I53AGDNJOF5/__Menu-Tabs.jpg Varoom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1624060647261-G2QUOQNUSE4URSKIYRNT/User-Testing-Report-%E2%80%93-Varoom.jpg Varoom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1624063122045-Y3YZ754LPYWFYEBZTFNJ/Information-Tab---Varoom.gif Varoom - Improving Legibility of the Info Tab The information button was hard to read for 40% of users so the colors were darkened to black. Zero users reported legibility issues in the second round of testing. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1624062905554-7B3L228F9PNSQH8FEEDB/Refined-Car-Selection---Varoom.gif Varoom - Refined Car Selection 60% of participants originally thought clicking or swiping the car would reveal more details or stats about the vehicle. This feature was adjusted and animated for the next round of testing. All participants in the second round of tests quickly discovered, understood, and greatly appreciated this feature. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1624062967877-NHBOL3J2NUESF7GYX9E0/Diagnostic-Shortcut---Varoom.gif Varoom - Adding a Diagnostic Shortcut 60% of participants (in the first group) felt the diagnostic capability was hard to find. Adding a linked shortcut below the main CTA proved effective. Zero participants in the second round of testing struggled with this scenario. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/d421bb53-0cb6-4d92-8858-b4bbbf03989f/SAVR_thumbnail_960x540.png https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/735c621d-f033-4ad3-a9d8-31c86e8d2cff/RealFlow_Thumbnail_960x540.jpg https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/8e3d8a4f-a1f4-48b5-9928-4cd15c528be6/Jalini_Thumbnail_960x540.jpg https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/7334527d-38a2-4760-be44-41ef1c574c2a/Order-360_Thumbnail_960x540.jpg https://www.skinney.design/work daily 1.0 2025-10-01 https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/2fd55940-3352-40ed-af6f-b7dd209951a7/Order-360_Home_1920x1280.jpg https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1a628c31-e167-438c-a97b-31ec6ec1a8e6/SAVR_Home_1920x1280.png https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/8fd4f96f-624a-4eee-afac-b6d2a863d291/RealFlow_Home-1920x1080.png https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/d78034cc-8aaf-4cda-8374-bf77db410030/Varoom_Home_1920x1080.png https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/6c822b6b-8f96-4ced-b296-da52c5221f01/Jalini_Home_1920x1080.png https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1631751540552-8GGLVSP623FHVTD8BOSX/__Thumbnail_Monthly-Mailer_1024x576.jpg https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1631751474742-EJ0RZH1WEOX542L1NH9R/Thumbnail_Look-Around_1024x576b.jpg https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1631751518341-WFU7ZUI9HLWCYWTGWYE3/__Thumbnail_Pops-Brochure_1024x576.jpg https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/834675e6-58da-43aa-9e4e-48950108fae0/Xavier-University-Bachelors-Degree-BFA.jpg https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/93ff3317-a23c-47bb-8a71-cc4b536adee2/Springboard-UX-UI-Certification.jpg https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/948a0e90-99b9-4c9f-9900-8fd61492145e/LUMA-Facilitator.jpg https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/973551bf-6334-4b26-be31-5a8cfa96f3d7/LUMA-Practitioner.jpg https://www.skinney.design/jalini-cycles daily 0.75 2025-10-01 https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1627345303708-KYX2WWIEW8MXH4L5KCUF/Capstone-2_Project-Plan_1920x1080.jpg Jalini Cycles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/0c49ed5f-881f-4ba1-a2a0-cfa648c55efb/Screen+Shot+of+Competitor+Analysis+Screens.png Jalini Cycles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1627356688667-HH1GBC0DLTSTMTK73QIX/Market-Research.jpg Jalini Cycles https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1627428405018-6EQVERNTAPCABB5BY36I/John-at-Spun-Cycles.jpg Jalini Cycles - Determining if the Solution was Feasible Photo of John working on a customer’s bike following our interview at Spun Bicycles (another local bike shop in the area). John is friends with the owners and was helping them out for the day. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1627446744095-684R71VI65EO74D5HP9X/Affinity-Map-%234-%E2%80%93-Frustrations-%2B-Criteria.jpg Jalini Cycles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1627449547566-DWSBQBU56LN4G27GGJQ2/Capstone-2-Persona.jpg Jalini Cycles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1627451648691-FLYNHK3HGXV52DLROROG/User-Stories---How-Abdur-Achieves-His-Goal.jpg Jalini Cycles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1627513074364-OAZW7IK7VMKN3HXL7GV1/User-Flow-Key_Jalini-Cycles_1920x137.jpg Jalini Cycles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1627513095257-410EI8QMX2DOJEV2DXT0/User-Flows_Jalini-Cycles_1920x1080.jpg Jalini Cycles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1627523688614-LDK2DFQND8HPGHT8WHCP/Finished-Sketches_Capstone-2_1920x1920.jpg Jalini Cycles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1627598539000-V83W6HGV5RPD8D51N6MA/Wireframes---Capstone-2.jpg Jalini Cycles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1627609514819-TESCSU0UYS7TFEL9EN7X/Screen+Shot+2021-07-29+at+9.43.55+PM.png Jalini Cycles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1627616826837-94HKRPJ8S8NCW8YOQ7SC/1_Homepage.jpg Jalini Cycles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1627615385870-QFLVS59013NHLCEI47N0/Checkout-Screens.jpg Jalini Cycles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1627616703451-349AE05Y6IU0A75F2IYM/2_Results-Page.jpg Jalini Cycles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1627616729323-KZ8KWGL84J0FMPHKEWWZ/3_Product-Page.jpg Jalini Cycles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1627618686160-R8OE2FMCKZUPHHAXYI8V/Hi-Fi-User-Testing-Report-%E2%80%93-Capstone-2.jpg Jalini Cycles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1bc1f342-8152-4a3e-b61a-cb6db5dded03/SAVR_thumbnail_960x540.png https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/438224d1-3d72-46ab-8283-a12893286f04/RealFlow_Thumbnail_960x540.jpg https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/2fcbfd9d-8943-4a39-b9b5-ccca2bfc8242/Varoom_thumbnail_960x540.png https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/3de7881f-c6fc-4ad3-8885-3e0b13fa9895/Order-360_Thumbnail_960x540.jpg https://www.skinney.design/realflow daily 0.75 2025-10-01 https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1631247044072-ARUD9ZM3622ZX0F20BNT/Heuristic-Analysis.jpg RealFlow - Heuristic Analysis GoodVision was the only true competitor in this niche market. There were other startups pursuing similar platforms, but their products were too underdeveloped to produce actionable insights. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1631220667149-IJCQ72RS4Y3TQWO1HFHJ/RealFlow_Project-Plan_web.jpg RealFlow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1631223776903-18CUISTJOZFN39L27CE6/User-Flows.jpg RealFlow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1631234064638-UDUE52PQ3F2UK3Q1E8UJ/Mid-Fidelity_1920x1920.jpg RealFlow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1631229787552-2FDBFMGPXYD52V06AJN7/IDP-Wireframes_1920x1920.jpg RealFlow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1631236691699-TS2V1XU4LAHUYIM91TCP/_-Main-Navigation.gif RealFlow - Streamlined Navigation We designed the navigation to be as fluid and convenient as possible. No matter where a user was within the platform, they could effortlessly jump from one area to another. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1631240315579-K0RO061A94ZL3AZRTAEH/Uploading-and-Storing-Files.gif RealFlow - Giving Users More Way to Organize Their Assets Users can upload or connect videos on any screen at any time. It was important to position this primary feature as close to the user a possible. Additionally, the projects tab (for RealCount) and zones tab (RealLive) make storing, grouping, and accessing cameras or video files a breeze. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1631236207106-VGKJBI8RY70WJZPM51P3/Login-Screen.gif RealFlow - Fast Account Setup We removed unnecessary steps making the process faster and more upfront about pricing plans. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1631223743983-T7OV4E75BBUW9OCGUJD7/User-Flow-Sketches.jpg RealFlow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/b3b80fa5-d75b-4521-8fb1-3ba946b47e55/Order-360_Thumbnail_960x540.jpg https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/40bd3881-adeb-49df-be30-ad6ba26fd2f8/Varoom_thumbnail_960x540.png https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/e696a7e3-f0c9-4c92-a7d3-9430b5044b26/Jalini_Thumbnail_960x540.jpg https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/ca520f06-f3f6-4270-a763-648f59715674/SAVR_thumbnail_960x540.png https://www.skinney.design/look-around daily 0.75 2021-09-16 https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1631749188646-BM2T2N0G47JR50EXERKW/__Thumbnail_Pops-Brochure_1000x1000.jpg Look Around - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1631744186552-FHTX81NVV5F7NOVP4ENZ/__Thumbnail_Monthly-Mailer_1000x1000.jpg Look Around - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.skinney.design/savr daily 0.75 2025-10-01 https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1628111693283-C3UWJEQMJ22XJBU6D79M/Sara_1000x350.jpg SAVR - “I know the basic definitions…but a lot of times I see techniques that I am totally unclear on.” – Sara https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1627965281354-DUYJA08TC11RLZNSY91F/Affinity+Map+2+-+Design+Sprint.jpg SAVR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1628111659392-RJOKXGJE6YQPZNI19XOQ/Anthony_1000x350.jpg SAVR - “Sometimes I feel like steps are sprung on me…and that turns an enjoyable experience into a stressful one.” – Anthony https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1627965132405-VSBQ16CEK5VHPHQ2831P/Affinity+Map+1+-+Design+Sprint.jpg SAVR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60cbb9f91ccb7d3cea8ba583/1628111640793-6EZ5IOGZP3463150HE2C/Maria_1000x350.jpg SAVR - “It’s fun! If I have time, I’m up for a challenge. 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